Troy standing in front of a brick wall, posing for a professional photo.

Troy Vassalotti

(he/him)

Web Developer Maryland, US

Work Experience

  1. Web Developer & Designer

    - Present

    Goucher College Baltimore, MD

    This is a new position and I will be working to design and develop a WordPress website for the school's arts department.

  2. Tech Compliance Specialist

    - Present

    NewMarket Health Baltimore, MD

    I conduct end-to-end testing for active and returning products and promotions, while also ensuring best practices in performance and accessibility. I monitor the health of our owned domains, paying particular attention to blacklisting reports. My work extends to communication with affiliate marketers to ensure compliance of our advertising guidelines and CAN-SPAM. I stay up to date on the latest developments in the front end to help the team be prepared for potential changes or optimization opportunities.

  3. Marketing Production Coordinator

    -

    Terra's Kitchen Baltimore, MD

    I managed the email channel to drive conversions and engagement. As such, I designed and built custom mobile-responsive promotional and transactional templates, implemented automated workflows, list management, and improved our HubSpot deliverability score from a 1 to a 67 (avg. score = 50), greatly improving effectiveness of the channel. I also headed the SEO, which included maintaining our keyword database and Moz Pro reporting, identifying opportunities for dietary-specific landing pages that greatly increased organic performance.

  4. Intern

    -

    Terra's Kitchen Baltimore, MD

    I was responsible for cataloging our inventory of content and creative works to help the team quickly find assets. Additionally, I researched relevant topics for writing and publishing blogs.

  5. Songwriter, Guitarist

    - Present

    Front Royal Baltimore, MD

    We've completed two independent tours across 11 states. I design, develop, and maintain our website; built with Eleventy and hosted on Netlify via git.

  6. Bakery Associate

    -

    Weis Markets Damascus, MD

    I worked in a bakery, waking up early to decorate donuts and bake bread, amongst other goods.

Education

Skills

  • HTML, CSS, JavaScript
  • Data Visualization
  • Git
  • SEO
  • Vue
  • Jamstack
  • WordPress
  • End-to-End Testing

Certifications

  • Moz: SEO Fundamentals
  • HubSpot: Inbound Marketing, Email Marketing, Content Marketing
  • Google: Advanced Google Analytics, Google Tag Manager Fundamentals
  • freeCodeCamp.org: Responsive Web Design, JavaScript Algorithms and Data Structures, Front End Frameworks, Data Visualization, APIs and Microservices

Interests

When I'm not writing code, I'm probably writing music, or learning about literally anything new.

  • Front Royal: A somewhat punk band with a splash of indie.
  • troy: My solo music project.