Troy standing in front of a brick wall, posing for a professional photo.

Troy Vassalotti

(he/him)

Web Developer Maryland, US

Work Experience

  1. Web Developer & Designer

    - Present

    Goucher College Baltimore, MD

    I design and develop websites in a WordPress multisite network for the college's arts department. I am the main maintainer of the network and have created custom child-themes and PHP templates to meet the requirements of each site. The site will be used by students and faculty alike, so I keep structured documentation in order for others who aren't myself to be able to complete their work as needed.

  2. Technical and Compliance Lead

    - Present

    NewMarket Health Baltimore, MD

    I conduct end-to-end testing for web-based products and promotions, while also ensuring best practices in performance and accessibility. I monitor the health of our domains, taking note of blacklisting reports. My work extends to the affiliate marketing team where I oversee compliance of our advertisers in accordance to guidelines. I stay up to date on the latest developments in the industry to help my teams be prepared for potential changes or optimization opportunities.

  3. Marketing Production Coordinator

    -

    Terra's Kitchen Baltimore, MD

    I managed the email channel to drive conversions and engagement. I designed and built mobile-responsive promotional and transactional templates, implemented automated workflows, list management, and improved our HubSpot deliverability score from a 1 to a 67 (avg. score = 50), greatly improving effectiveness of the channel. I also headed SEO, which included maintaining our keyword database and Moz Pro reporting, identifying opportunities for optimized landing pages that greatly increased organic performance.

  4. Intern

    -

    Terra's Kitchen Baltimore, MD

    I was responsible for cataloging our inventory of content and creative works to help the team quickly find assets. Additionally, I researched relevant topics for writing and publishing blogs.

  5. Songwriter, Guitarist

    - Present

    Front Royal Baltimore, MD

    We've completed two independent tours across 11 states. I design, develop, and maintain our website; built with Eleventy and hosted on Netlify via git.

  6. Bakery Associate

    -

    Weis Markets Damascus, MD

    I worked in a bakery, waking up early to decorate donuts and bake bread, amongst other goods.

Education

Skills

  • HTML, CSS, JavaScript
  • Data Visualization
  • Git
  • SEO
  • Vue
  • Jamstack
  • WordPress/PHP
  • End-to-End Testing

Certifications

  • Moz: SEO Fundamentals
  • HubSpot: Inbound, Email, & Content Marketing
  • Google: Advanced Google Analytics, Google Tag Manager Fundamentals
  • freeCodeCamp.org: Responsive Web Design, JavaScript Algorithms and Data Structures, Front End Frameworks, Data Visualization, APIs and Microservices

Interests

When I'm not writing code, I'm either writing music or learning about literally anything new.

  • Front Royal: A mostly-punk band with a splash of indie.
  • troy: My solo music project where I do whatever I want.